Projects
SpareCoin
SpareCoin is an up and coming phone app that utilizes cryptocurrency to send cash to anyone using cryptocurrency from any wallet. I’m collaborating with the founders on the overall strategy, and I’m in the process of writing the whitepaper for potential investors as they push towards their initial coin offering.
Sun A'se
Sun A’se is a financial organization focused on improving lower socioeconomic communities through urban redevelopment, business incubators and cryptocurrency-based economic initiatives. I wrote a whitepaper to explain how Bitcoin benefits small businesses for their seminars and education department.
Refuge HTX
Refuge HTX is an event caterer that delivers a unique blend of “caribbean creole soul” to the masses. I have worked with them since their inception as a business advisor, and provide strategic recommendation, marketing, product development, and event planning.
Greater Black Houston Chamber
The GBHC is Houston’s first and greatest organization to network with Black entrepreneurs, businesses, and professionals. I worked directly with key board members to develop a 3-year strategic plan. I served as an in-house consultant for chamber businesses and managed GHBC summer MBA interns.
Association for the Advancement of Mexican Americans
AAMA advances the lives of at-risk youth and families through education, healthcare, human services and community development. As part of a growth strategy to impact Hispanic and Latinx communities, my team developed a differentiation strategy that included expansion and programming initiatives.
Houston Zoo
Responding to demographic trends and shifts in entertainment consumption, my team and I developed a comprehensive attendance and membership growth strategy for several identified target markets throughout Houston. With our recommendations as the basis, the Houston Zoo was able to implement a revamped marketing strategy to penetrate a lucrative market segment and enjoy its eighth consecutive year of increased attendance.
Bookloaf
Bookloaf seeks to fight the student loan debt crisis through an innovative crowdfunding system. I work directly with the founders on marketing and operational strategy. I also assist with the beta testing of the platform, develop content for the website, and create business correspondence for partnerships.
Musicpaq
Musicpaq is a patented marketing creative that serves the dual function of sharing brand messages for organizations, and memories for people that want a new way to display their photos. I currently work with Musicpaq, developing their brand strategy, product development and sales lead generation.
Junk Rockers
When it comes to talking trash, nobody does it better than Junk Rockers. They provide heavy trash, valet trash and disaster clean up services to the greater Houston area. I'm working with Junk Rockers on an expansion and differentiation strategy as part of a long-term business plan.
Buffalo Soldiers National Museum
BSNM is the only museum dedicated to preserving the legacy and honor of the African-American soldier in defense of the United States of America. I assisted with fundraising and marketing efforts and provided strategic recommendations. I also recruited summer marketing intern candidates.
RJ Reynolds
In response to regulation in traditional branding for tobacco products, I developed an advocacy program for store clerks who were active tobacco users. I created a marketing program, including draft creative mailers for retail employees who opted in.
Impact Strategies Consultants
Working with a client interested in gas station franchising, I was part of a team evaluating the value of gas stations and convenience stores. I provided financial evaluations and projections of multiple retail sites based on cost structures, control spreadsheets, and site evaluations.